Finding the perfect way to make a brand stand out implies a unique design solution that puts miles between the brand and its competitors. Waldo Trommler Paints (wtp) commissioned Reynolds and Reynerto prepare their small Finnish company for making a great entrance on the U.S. market. The entire branding process relies on drawing attention to finishing touches by using dazzling colors and simple objects silhouettes that hint towards the firm’s offering of simply stunning range of colors. The results are described as a combination of design elements that focus on the company’s main features – friendliness, quality and innovation: “No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors – it has the corporate identity, common for each design element – from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand.” Spotted on Design Milk, the packaging and visual identity of “the brightest brand of paints” is evoked through a series of design elements that make WTP’s branded products put themselves in the shopping basket.
Some shelves are purely functional, while others leave a little bit of room for decorative flair! In fact, the decorative shelves featured in today’s post showcase a range of styling possibilities, from the minimalist to the overflowing. Enjoy browsing the images below while taking in a slew of helpful styling tips from top brands and design bloggers.
And who says recessed living areas need to be indoors? Your outdoor space can benefit just as much from sunken seating, as evidenced by this elegant, stone-lined patio by Dean Herald-Rolling Stone Landscapes. And for one final dose of sunken living room eye candy, feast your eyes on this over-the-top living area by Chris Barrett Designs. The former estate of Johnny Carson features giant windows overlooking a cliff in Malibu, so it’s no wonder a safe and plush sunken sofa was added to ground the space.