Milan-based advertising agency AUGE HEADQUARTER created an advertising campaign for IKEA entitled “You Can Get More”. Released in Jan 2012, the three press prints letting people know about IKEA’s annual sale feature three furniture elements, each creatively made of cardboard boxes. You know, the ones you are eager to open once you are home and to assemble their content as soon as possible. A double bed, a chair and a lamp is the brand’s way of communicating its message: “Sales up to 40%. You can get more”.?In case you were wondering, the advertising agency did not just computer-improvise the prints below, but they actually put together the pieces and photographed them in a studio. Simple and friendly, this message is sure to reach its target and create a buzz among all IKEA fans. What do you think of it?
Vega Architecture’s design for the Busch Home in Lakewood, CO is a wonderful example of how a sunken living room can still maintain a sleek, modern look. By keeping the depth of the pit fairly shallow and using furniture with clean, wooden lines, the space still feels light and airy. A pop of warm, lighter colored carpeting also creates a nice texture change when paired with the harder but more durable tile used on the higher level. When Amber Flooring installed their engineered prefinished square edge Stilnovo-Afrormosia planks throughout the Los Gatos home, they didn’t forget the living area’s conversation pit. Now the space is lined with the warm material, making it the perfect spot to curl up around the fireplace.
Don’t worry about making your shelf picture-perfect. Displaying a collection of toys is a simple, eye-catching solution, and the resulting vignette just might double as wall art! Below we see the Radial Wall Shelf from The Land of Nod. To cut down on the cluttered look, try grouping items by color! These Color Bar Ledges from The Land of Nod make the job easy. Use the shelves themselves to create an artful wall vignette, especially if you purchase intriguing pieces like these Shape Shifter Wall Shelves. This Land of Nod hinged metal shelving allows for a range of configurations, from rectangles to arrows. And don’t forget about creative ideas such as placing patterned paper at the back of your shelving to create a vibrant backdrop. These Honeycomb Wall Shelves are styled with shades of turquoise. Do you have any shelf styling tips to share? Leave a comment below.